Websites are no longer a nice to have but rather the brick and mortar of the future. In the past, customers would walk past a storefront, eye something from the sidewalk, and then venture into the business. Now, that process happens online. Users are scrolling through their social media feeds, checking their email, or communicating with loved ones. They are no longer walking the city square, but rather the cyber halls of their phone from the comfort of their home. The good news here is that they are no longer bound by zip code or time of day to shop.

For many who built their business in real life (IRL) the advent of the internet caused a disruption that affected customer traffic in unpredictable ways. But, nearly 30% of all Small and Medium Businesses (SMBs) in the USA continue to not have a website. This statistic could easily discarded as ‘noise’ if it weren’t for the combination of e-commerce numbers and potential earnings for existing brands who are not online. Due to these conditions in the market (users buying online more than in person in some markets) and the overwhelming number of owners who have still not published a website for their business, Gentle Media is dedicated to helping owners get online and manage their presence there.

Having a presence online is crucial because it shows your audience and target customers that your brand is willing to meet them where they are so as to reduce obstacles between prospects knowing about your business and receiving services/products. Consider for a moment what may have prevented you before. You know the website is crucial yet for various reasons it just hasn’t worked out yet.

You are not alone. In fact over 90% of websites started on DIY sites like Squarespace, Wix, Wordpress and others result in a website that NEVER GETS PUBLISHED. This could only mean one thing, those who are starting the website projects cannot cross the finish line. That’s where we come in. Because some solutions are truly a simple process that could be implemented by the user if it was presented adequately, we are dedicated to the power of consulting. By focusing on consulting first, we are able to help more customers while also presenting and launching projects with abundant options for receiving creative work (like a website or media production) or analytic work (like performance reporting).

Technology is a two-edged sword that if wielded properly can benefit the business in perpetuity. But by not having a website, updating it daily, and marketing it to a group of presumably interested prospects online there is no way to gain the value from these tools. Your brand may stall out while hoping to transition to a new user group without having the adequate infrastructure.

Instead of relying on hope as the strategy for new buyers to discover your brand, take a look back at what you have already done that garnered successful results. Is there a way to recreate momentum from something that was previously existing as a driver for the business? These are two of the questions you may be asked if you choose to book a $49, one-hour call with Gentle Media. In one hour, your goals, setbacks, and plans for overcoming obstacles will all be addressed and finalized in a Consolidated Action Plan PDF, delivered within 24 hours following the call. Consider making today the day you commit to your business being online.

Sincerely,

Philip Gentle

Founder, Gentle Media