Why Hire a Web Designer, When You Could Do It Yourself?
The problem? Most people who start a website project don’t ever publish it.
The reality is many have an issue at the most fundamental level of their website design experience. 97% of websites that are started on SquareSpace (4.6 million users) never get published. That number is similarly matched on other website building platforms like Wordpress and Wix. Countless hours are ultimately lost by those who invest in the project but ultimately never publish it. With the right tools and team to support the client, the problems that arise can be seen and treated as opportunities which continue to elevate the quality of the product rather than causing an organization-wide standstill, even if that organization is just one person.
The solution is not a marketing campaign or a traditional agency contract.
The answer lies within creative partnership with industry professionals from a wide range of industries and expertise. Media production is no longer a ‘nice to have’ for businesses' but rather a ‘barrier of entry’ baseline. The marker of legitimacy for businesses and brands is no longer one experience in a Storefront or on Social Media. Now, there is a smattering of ways various target markets determine (for themselves) the legitimacy of the business in front of them and convert. By gaining the business context, we establish clear goals which allow us to measure and achieve results. To tailor a website for its ideal purpose, it (the purpose of the website) must be firmly and clearly identified and focused upon. Then, through collaboration and methodical workflows, the mission to fine-tune the site’s purpose (to sell the end product) begins. Gentle Media provides each client with customized solutions that support their medium and long-term brand and business goals. Industry best practices, premium tools, and existing expert partnerships in a cross section of media and design industries all contribute to the creative services fulfilled by Gentle Media.
There are more services being provided at no cost than ever before but many businesses still aren’t online.
With the advent of social media marketing, businesses are able to assess and qualify prospective clients before they ever speak together. But, driving the right traffic to the website is only half the battle. The other half? Converting that traffic into subscribers or buyers once they arrive on the site. That’s where Gentle Media comes in.
The abundance of tools and resources available to users free of charge or for low rates has empowered millions of people to enjoy the benefits of owning their own space online. Regardless of business type, many audiences can be built online and then converted into the necessary niche for the respective business. The only way this works is if the content being published by the brand itself (either on social or their website) is relevant to a group of people with a demonstrable problem. A good example is the MailChimp platform. It is free for up to 2,000 customers- this metric gives users an incentive to scale to 2,000 email list contacts which could feasibly include several converted clients. The only problem is that many still struggle with the application of these tools. Despite being advanced in technology, some may lack the experience, time, or confidence to create the content they need to capture the attention of their target market. For those who have the tools and access but lack the process expertise, leave it to us and we’ll work together to shore up any loose ends that may be leaving opportunities untaken. Otherwise, find someone who’s successful business inspires you and learn all you can about it in order to map a framework for your own business that leads to predictable results.
Ultimately, businesses with one person (solopreneurs etc.) may benefit from a service that provides weekly, bi-weekly, and/or monthly checkpoints for their website so they can focus on driving business results while receiving insights on the real-time metrics of each website visitor. They may also benefit from outsourcing social media content creation or other items- it all comes down to the person. We provide great data along with analysis on that data for your website as often as you need (1-5x monthly). Starting at $49 a month, you could get your team started and turn your website into a beautiful and productive asset for the business. What do you say?
Philip “Zeke” Gentle
Founder/CEO
