Strategic Website Management
for Measurable Growth

Your website shouldn’t just exist. It should perform. Website Performance Intelligence (WPI) is Gentle Media’s ongoing management service designed to monitor, analyze, and optimize your website as a revenue-producing asset — not just a digital brochure. At 3, 6 or 12-months service contracts, we provide meaningful metrics and insights at project lengths that can serve any timeline.

We go beyond basic analytics reporting. We translate performance data into strategic direction so you can make confident decisions that increase visibility, conversions, and long-term growth. We deliver the following…

We identify what changed, why it changed, and what to do next. You receive concise, executive-level summaries highlighting key performance indicators such as:

• Conversion Rate

• Traffic Trends

• Bounce Rate

• Engagement Metrics

Each month, we provide deeper analysis to:

• Identify performance bottlenecks

• Evaluate campaign effectiveness

• Uncover growth opportunities

• Recommend UX and content improvements

Traffic & Conversion Intelligence

We optimize the full conversion journey so you understand:

• Where your traffic is coming from

• Which channels convert best

• Where users drop off

• What actions lead to revenue

Security & Site Health Monitoring

Peace of mind matters. Your site remains secure, fast, and operational as we continuously monitor:

• Site uptime

• SSL status

• Core functionality

• Performance speed signals

SEO Performance Oversight

We track keyword movement, search visibility, and technical SEO signals- then implement adjustments to improve ranking performance over time.

Seamless Technical Management

We manage the infrastructure so you can focus on business. You provide access. We handle:

• Hosting login credentials

• Domain management access

• Analytics configuration

• Tracking setup and verification

Continuous Optimization

Website Performance Intelligence is not a one-time audit. It is an ongoing cycle of:

Measure→Analyze→Advise→Implement→Refine

Your website becomes a living asset that evolves with your business.